Understanding  Blog Spam

Blog spam is a growing problem for online businesses and bloggers alike. It refers to the practice of leaving irrelevant or low-quality comments on blog posts, often with the intention of promoting a brand or product. This can harm your website's ranking and reputation, and discourage genuine engagement from your audience. In this post, we'll go over the 6 most popular questions about blog spam, and how you can protect your blog from it.

What is Comment Spam?

Comment spam is a type of blog spam that involves leaving irrelevant or repetitive comments on blog posts. These comments may include links to other websites or products, often with the aim of increasing traffic to those sites. Comment spam can harm your website's SEO, as search engines may penalize you for hosting low-quality content.

How Does Content Quality Affect Blog Spam?

Low-quality content is more likely to attract comment spam. This is because spammers often target blogs that have low barriers to entry, such as no moderation policies or weak community guidelines. On the other hand, high-quality content that engages readers and fosters discussion is less likely to attract spam.

What Role Does User-Generated Content Play in Blog Spam?

User-generated content can be a valuable way to generate engagement on your blog, but it can also be a source of spam. As users are allowed to contribute their own content, this can create opportunities for spammers to leave irrelevant or low-quality comments.

How Can Community Moderation Help Combat Blog Spam?

Community moderation is an effective way to combat blog spam. By setting clear guidelines for commenting and enforcing them consistently, you can discourage spammers from posting on your blog. You can also empower your community by allowing them to flag or report inappropriate comments.

Why is Brand Reputation Important in Keeping Blog Spam at Bay?

A strong brand reputation can deter spammers from targeting your blog. This is because spammers often target low-traffic, low-authority blogs that are less likely to have effective moderation policies. By building a strong brand reputation and establishing yourself as an authority in your niche, you can discourage spammers from targeting your blog.

What Are Some Best Practices for Protecting Your Blog From Spam?

There are several best practices you can implement to protect your blog from spam, including:

  • Use tools such as CAPTCHA or Akismet to filter out automated spam
  • Set clear guidelines for commenting and enforce them consistently
  • Moderate comments regularly and remove any that violate your guidelines
  • Enable comment moderation so that all comments must be approved before they appear on your blog
  • Consider using a comment platform that includes built-in spam protection, such as Disqus or Livefyre


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  2. Fishkin, Rand. "The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)." Moz Blog, September 22, 2014.
  3. Gillett, Rachel. "The Ultimate Guide to Comment Spam: How to Identify & Stop Spam Comments." HubSpot Blog, January 10, 2019.
  4. Weinberg, Tamar. "How to Stop Spam on Your WordPress Site." Yoast SEO Blog, August 15, 2019.
  5. Youtan Poluo. "How I Stopped Comment Spam on WordPress Without A Plugin." WPExplorer Blog, August 22, 2019.
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