Block Plan

Are you looking for a plan that will help you achieve your marketing goals? The Block Plan may be just what you need. In this post, we'll explore the basics of the Block Plan, answer some of the most common questions about it, and provide you with some helpful resources.

What is the Block Plan?

The Block Plan is a type of marketing plan that breaks down your goals into manageable, bite-sized chunks. Each "block" represents a specific action or task that needs to be completed in order to achieve your overall objective. By breaking down your larger goal into smaller, more achievable steps, you're able to focus on what needs to be done in order to reach your end goal.

What are the benefits of using a Block Plan?

One of the main benefits of using a Block Plan is that it helps you stay organized and focused. You'll be able to see exactly what needs to be done at each stage of your marketing campaign, which can help prevent overwhelm and ensure that nothing falls through the cracks. Additionally, by breaking down your goal into smaller steps, it becomes easier to measure progress and make adjustments as needed.

How do I create a Block Plan?

To create a Block Plan, start by defining your overall goal. Next, break that goal down into smaller, more manageable tasks or actions. These will become your "blocks." Assign each block a deadline and prioritize them based on importance. As you complete each block, cross it off your list and move onto the next one until you've achieved your end goal.

How do I implement my Block Plan?

Once you've created your plan, it's important to put it into action. Start by assigning tasks to team members or contractors and setting deadlines for each block. Communicate regularly with your team to ensure everyone is on track and adjust your plan as needed based on feedback and results.

How do I budget for a Block Plan?

When creating your Block Plan, it's important to consider your budget. Estimate the cost of each block and allocate funds accordingly. Be sure to include any necessary resources or tools that may be needed to complete each task.

How do I measure success with a Block Plan?

To measure success with a Block Plan, track progress on each block and compare it to your original plan. Use analytics tools to measure the success of your overall marketing campaign and adjust your plan as needed based on results.

By using a Block Plan, you can break down your marketing goals into smaller, more achievable steps, helping you stay organized and focused on what needs to be done. Consider using this approach in your next marketing campaign to help achieve your objectives.


  • "The One Thing" by Gary Keller
  • "The 12 Week Year" by Brian P. Moran & Michael Lennington
  • "Traction: Get a Grip on Your Business" by Gino Wickman
  • "Marketing Management" by Philip Kotler & Kevin Lane Keller
  • "The Lean Startup" by Eric Ries
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