Understanding  Audit Bureau Of Circulations (ABC)

In a world where advertising is crucial for business growth, it's important for advertisers to know the exact metrics behind their campaigns. That's where Audit Bureau of Circulations (ABC) comes in. ABC is an independent organization that provides media auditing services and circulation data for publishers across various mediums including print media.

What is Media Auditing?

Media auditing is a process of evaluating and verifying the accuracy and efficiency of media outlets' performance. ABC provides this service to publishers, providing them with an unbiased third-party opinion on their publication measurement.

How does it work?

ABC measures the circulation data of publications by conducting audits on their distribution channels. ABC ensures that publishers adhere to advertiser standards set by industry associations such as the International Federation of Audit Bureaux of Circulations (IFABC).

What is Publication Measurement?

Publication measurement is an important aspect of media auditing. It includes measuring readership, subscriber numbers, and other relevant metrics for publications to provide transparency to advertisers about their audience reach.

Why is it important?

With publication measurements provided by ABC, advertisers can confidently allocate budgets towards promotional campaigns without having to worry about unverified metrics or inaccurate data.

Who uses Audit Bureau of Circulations (ABC)?

Publishers, advertising agencies, marketing executives, media buyers are some clientele who use Audit Bureau of Circulations (ABC) services.

How does it benefit Publishers?

Audit Bureau of Circulations has been helping publishers improve transparency on the value they provide for advertisers through reliable metrics such as print-media consumption estimates and digital engagement numbers.

Overall, with its range of services such as media auditing and circulation measurement services, Audit Bureau of Circulations continues to play a significant role in providing transparency within modern-day publishing.


  1. Insider's Guide To Media Auditing - Third Edition - David Marlett

  2. ICSSR e-Learning Series: Measurement Metrics & Method: An Introduction To Measures Of Advertising Effectiveness- Yogesh K Dwivedi

  3. Print Media – An Overview - MR Sridhar

  4. Advertising Campaign Planning- Jim Aitchison

  5. Measuring Digital World– NirKshetri

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