Audible And Viewable On Complete (AVOC)

Are you aware of Ad viewability? It's a metric used by advertisers to measure if their ads were actually seen by users. Audible and viewable on complete (AVOC) is a type of ad viewability that ensures not only that the ad was seen but also heard in its entirety. In this post, we'll dive deeper into AVOC using markdown formatting.

Ad Viewability

Ad viewability is a critical metric in digital advertising. It measures the percentage of an ad that was viewable to a user. In other words, if an ad was 100% viewable, it means that the entire ad was visible to the user for at least one second.

Ad Verification

Ad verification is the process of ensuring that ads are served as intended. This includes checking that ads are being served to the correct audience, on the correct platform, and that they are meeting specific metrics like ad viewability.

Digital Ad Metrics

Digital ad metrics are measurements used to track the performance of digital advertising campaigns. These metrics include click-through rates, conversion rates, and ad viewability.

Media Transparency

Media transparency refers to the openness and reliability of data in digital advertising. It's crucial for brands to have access to transparent data so they can make informed decisions about their advertising campaigns.

Brand Safety

Brand safety refers to ensuring that ads are not placed in inappropriate or harmful environments. It's important for brands to protect their reputation and ensure they're not associated with content that could damage their image.

What is AVOC?

AVOC stands for audible and viewable on complete. This means that an ad must be 100% viewable and heard in its entirety for it to count as a valid impression. AVOC is one of the strictest forms of ad viewability measurement.

How does AVOC work?

AVOC works by measuring both the visual and audio components of an ad. It tracks whether or not the ad was viewable and heard in its entirety, ensuring that it meets strict ad viewability standards.

Why is AVOC important?

AVOC is important because it ensures that ads are being seen and heard by users. This provides advertisers with reliable data on the performance of their campaigns and ensures that they're reaching their intended audience.

How is AVOC measured?

AVOC is measured using specialized technology that tracks both the visual and audio components of an ad. It measures whether or not the ad was 100% viewable and heard in its entirety.

What are the benefits of AVOC?

The benefits of AVOC include more accurate data on ad performance, increased accountability for publishers, and improved transparency for brands. By ensuring that ads are being seen and heard in their entirety, AVOC provides advertisers with reliable data to make informed decisions about their campaigns.

How does AVOC impact brand safety?

AVOC helps to ensure brand safety by verifying that ads are being served in appropriate environments. This provides an additional layer of protection for brands to ensure that they're not associated with harmful or inappropriate content.


  1. "Ad Viewability: Measurement, Standards, and Impact for Publishers" by Alberto Mariño, eBook.
  2. "Digital Advertising: Past, Present, and Future" by Marla Kaplowitz, eBook.
  3. "Brand Safety: A Guide for Marketers" by AdAction Interactive, eBook.
  4. "Media Transparency: The Complete Guide to Digital Advertising" by Andrew Osterday, Book.
  5. "Digital Ad Metrics: The Ultimate Guide for Marketers" by Amy Bhattacharya, eBook.
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