Understanding  Approval Sale

Are you looking to close more deals and increase revenue? Look no further than the Approval Sale.

What is an Approval Sale?

An Approval Sale is a sales process where the customer's purchase decision requires approval from multiple stakeholders within their organization. This process involves negotiation, relationship-building, and strategic sales management.

How does it work?

The Approval Sale begins with a strong understanding of the customer's needs and pain points. From there, the sales team works to build relationships with key decision-makers and influencers within the organization. The negotiation process involves presenting a compelling solution that addresses their specific challenges and provides value. Once the purchase order is submitted, it goes through an approval process before the deal is closed.

What are the benefits?

The Approval Sale can lead to larger deals and increased revenue. By building relationships with multiple stakeholders, it also helps to minimize risk and ensure long-term customer satisfaction.

How do you manage customer relationships during an Approval Sale?

Relationship-building is key to success during an Approval Sale. The sales team should work to understand each stakeholder's role within the organization and tailor their communication accordingly. Regular check-ins and updates can help keep everyone on the same page and ensure a smooth approval process.

How do you negotiate during an Approval Sale?

Negotiation during an Approval Sale requires a deep understanding of the customer's needs and challenges. The sales team should focus on presenting a solution that addresses these pain points and provides value. It's also important to be flexible and open to compromise while maintaining a clear understanding of your own pricing strategy.

How do you manage the sales process during an Approval Sale?

Managing the sales process during an Approval Sale requires effective communication, organization, and follow-up. Clear timelines and deadlines should be established, and regular check-ins can help keep everyone on track. It's also important to have a strong understanding of the approval process and any potential roadblocks.


  1. "The Challenger Sale" by Brent Adamson and Matthew Dixon
  2. "Spin Selling" by Neil Rackham
  3. "Strategic Selling" by Robert B. Miller and Stephen E. Heiman
  4. "The Art of Closing the Sale" by Brian Tracy
  5. "The Psychology of Selling" by Brian Tracy
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