Are you concerned about your email privacy? Then you'll be pleased to know that Apple's Mail app now offers Privacy Protection for its users. Apple Mail Privacy Protection (AMPP) is a new feature that aims to protect users from email marketers, digital marketers, video marketers, ad tech companies, and finance corporations who track their activity through emails. In this post, we'll take a closer look at AMPP and answer some of the most popular questions about it.
Apple Mail Privacy Protection (AMPP) is a new feature in the Mail app that blocks tracking pixels, which are tiny images embedded in emails that can be used to track user activity. With AMPP enabled, senders won't be able to know when you open an email or your location when you do so.
When you enable AMPP, all remote images in emails are loaded through Apple's servers instead of the sender's server. This process prevents tracking pixels from being loaded, which prevents senders from tracking your activity.
No, it won't affect your email experience. You'll still be able to receive and send emails as usual. The only difference is that tracking pixels won't be loaded, so senders won't be able to track your activity.
Yes, you can disable AMPP if you want to. To do so, go to Settings > Mail > Privacy Protection and toggle off "Load Remote Images." However, keep in mind that disabling AMPP will make you vulnerable to tracking pixels.
The benefits of using AMPP for email marketing are two-fold: it protects users' privacy and encourages marketers to create better content. When marketers can't track user activity, they can't rely on metrics like open rates and click-through rates as a measure of success. This means that marketers will need to focus on creating valuable content that resonates with users rather than using tracking pixels to optimize their campaigns.
Yes, AMPP will impact ad tech and finance companies. Ad tech companies use tracking pixels to collect data on user behavior, which they use to target ads. Finance companies use tracking pixels to measure the effectiveness of their email campaigns. With AMPP enabled, these companies won't be able to collect this data, which may impact their marketing strategies.
