Animated marketing refers to the use of animated explainer videos or other forms of animation to promote a brand, product or service. It involves conveying the marketing message in an engaging and visually appealing way through animation.
Animated Explainer Videos
Animated explainer videos are short, concise and informative videos that use animation to explain a concept, product or service. They are an effective way of communicating complex information in a simple and easy-to-understand manner.
Animated Video Production
Animated video production involves creating an animated video from start to finish. This includes scripting, storyboarding, animating, sound design and editing. It is a collaborative process that requires a team of skilled professionals.
Animated Marketing Videos
Animated marketing videos are promotional videos created using animation. They can be used to promote a product, service or brand, and can be distributed across various channels such as social media and websites.
Cartoon Marketing Videos
Cartoon marketing videos are animated marketing videos that use cartoon characters to convey the marketing message. They are often used in advertising campaigns targeting children or younger demographics.
Whiteboard Animation
Whiteboard animation is a style of animation where the illustrator draws the animation on a whiteboard while it is being recorded. It is often used in explainer videos and educational content.
Why Choose Animated Marketing?
Animation has several advantages over traditional marketing methods such as TV ads and print media. Here are some reasons why you should choose animated marketing:
- Animation is visually engaging and can capture attention better than static images.
- Animated explainer videos can simplify complex information and make it easier for viewers to understand.
- Animation allows for creativity and imagination in storytelling.
- Animated marketing videos can be easily shared across various channels including social media platforms.
- Animation can be cost-effective compared to live-action video production.
How Does Animated Marketing Work?
Animated marketing works by creating an animated video that communicates the marketing message in a visually engaging and informative way. The process of creating an animated marketing video involves the following steps:
- Scripting: This involves writing the script that will be used in the animated video.
- Storyboarding: This involves creating a visual representation of the script in a series of sketches.
- Illustration: This involves drawing the illustrations and characters that will be used in the animation.
- Animation: This involves bringing the illustrations to life through animation.
- Sound Design: This involves adding sound effects, voiceover and music to the animation.
- Editing: This involves putting all the elements together to create a final video.
Who Can Benefit from Animated Marketing?
Animated marketing can benefit businesses of all sizes and industries. Here are some examples:
- Small businesses can use animated marketing videos to promote their products or services on their website or social media platforms.
- Startups can use animated explainer videos to explain their product or service to potential investors.
- Educational institutions can use whiteboard animations to create engaging educational content for students.
- Non-profit organizations can use animated marketing videos to raise awareness about social issues.
Where Can Animated Marketing Videos be Used?
Animated marketing videos can be used across various channels including:
When Should You Use Animated Marketing?
Animated marketing should be used when:
- You want to convey complex information in a simple and easy-to-understand way.
- You want to capture attention and engage your audience visually.
- You want to promote your brand, product or service in a creative and imaginative way.
How Much Does Animated Marketing Cost?
The cost of animated marketing depends on several factors such as the length of the video, complexity of animation, quality of sound design and voiceover, and level of customization. However, compared to live-action video production, animated marketing can be cost-effective.
References
- Miller, M. (2017). Explainer Videos: How to Make a Marketing Video People Will Watch. Wiley.
- Waller, D. (2019). The Online Video Marketing Guide: How to Create High-Quality, Low-Cost Videos for Your Business or Non-Profit. Simon & Schuster.
- Hicks, R. (2018). Whiteboard Explainer Videos: How to Create an Animated Marketing Video That Tells a Story in Less Than 90 Seconds. Amazon Digital Services LLC.
- O'Gorman, J. (2020). Animated Marketing: A Definition and Guide to Producing Animated Videos that Get Results for Your Business or Non-Profit. Independently published.
- Herring, K., & Akdag Salah, A. (Eds.). (2019). Practices and Appropriation of Animated Marketing Videos by Companies Emerging from Creative Industries in France and Turkey: A Field Study Approach. Springer International Publishing AG.
