Understanding  American Academy Of Advertising (AAA)

Are you considering a career in advertising or looking to enhance your knowledge and skills in this industry? The American Academy of Advertising, commonly known as AAA, is a leading marketing association that offers a diverse range of resources, educational opportunities, and networking events to its members. In this post, we'll provide an overview of the AAA and answer some common questions related to this organization.

What is the American Academy of Advertising (AAA)?

The American Academy of Advertising is a professional association that was established in 1958. Its primary goal is to promote advertising education and conduct research in this field. The AAA aims to advance communication studies, media studies, marketing research and other aspects related to advertising through various activities such as conferences, seminars, publications, scholarships and awards.

Who can join the American Academy of Advertising (AAA)?

Any individual who is interested in advertising education or has demonstrated expertise in the field can become a member of AAA. This includes students, educators, researchers as well as professionals from different sectors of the industry.

What are the benefits of joining the American Academy of Advertising (AAA)?

There are numerous advantages associated with becoming a member of AAA. For instance:

  • Access to cutting-edge research papers and presentations at its annual conference
  • Networking opportunities that connect you with professionals across diverse industries
  • Opportunities for funding your academic pursuits through scholarships and awards programs
  • Exposure to innovative teaching techniques for educators
  • Access to numerous educational resources like textbooks and scholarly articles on advertising

How can I attend events hosted by the American Academy of Advertising (AAA)?

If you're a member of AAA, you will receive email notifications about different events organized by them throughout the year. You can contact local chapters near you or attend national conferences depending on your location.

How does one become an award-winning researcher or educator with American Academy of Advertising (AAA)?

The first step towards becoming an award-winning researcher or educator is by conducting innovative research projects that contribute meaningfully towards advancing knowledge and theory in specific aspects related to advertising education. Members who have made significant contributions towards promoting scholarship in this area are eligible for recognition through different award programs administered by AAA.

How does one apply for scholarships administered by American Academy of Advertising (AAA)?

If you're interested in applying for scholarships administered by AAAs like 'Grants-in-Aid-of-Research', you will need first qualify by submitting applications that describe your research project thoroughly along with letters from sponsors detailing exactly how they will be used academically.


1) Fennis,B.M.,&Stroebe,W.(2009).The Psychology Of Advertising.East Sussex:Psychology Press.Print.
2) Stern,B.B.(1997).Producing Sites,Centralising Traffic.Journal Of Communication Management11(2),190-202.doi:10.1108/eb046663.
3) Sherry,J.Francis Jr.(1989).Postmodern alternatives:The interpretationofadvertisementsformanagerialpraxis.In John A.Beach and George Ritzer(Eds.),Postmodernism And Social Inquiry(pp.269-38O),New York:Guilford Press.
4) Dewhurst,D.,Thomas J.Sullivan,A.&Domingo.A.(2016).CriticalThinking,AAdvertising.London:PalgravePrint.
5) Hogg,M.K.,&Garrow,J.M.(2003).Advertising And Promotion Management 6th Ed.:TheoryIntoPractice.London:Prentice Hall Europe.Print

Do not wait another second! Join the AMA today!

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