Understanding  Aggregator

Aggregator is a term used to describe various digital platforms that collect and organize information from multiple sources and present them in a unified way. In the online world, Aggregators come in different forms such as Product Aggregator Sites, Price Comparison Sites, Online Marketplace Aggregator, Comparison Shopping Engines, and Product Comparison Tools.

Let's dive deeper into what Aggregators are and answer some of the most common questions related to them.

What is an Aggregator?

An Aggregator is a digital platform that collects data from different sources such as websites, blogs, social media platforms, e-commerce sites etc., and presents them to users in a unified format. The goal of an aggregator is to provide users with relevant information in one place.

What are Product Aggregator Sites?

Product Aggregator Sites like Amazon or Google Shopping gather data on various products from multiple sources like online retailers and present it to customers in a user-friendly format. They help customers compare the product features, prices, reviews, and ratings all in one place before making a purchase.

What are Price Comparison Sites?

Price Comparison sites like PriceGrabber or Shopzilla gather price data from different online retailers of a particular product or service. They list the prices for each retailer on their platform so that customers can compare prices and make informed buying decisions.

What is an Online Marketplace Aggregator?

Online Marketplace Aggregators like eBay or Etsy gather product data offered by third-party vendors on their marketplace platform. They use this information to create a centralized catalog for customers to search through while offering sellers visibility on their site.

What are Comparison Shopping Engines?

Comparison Shopping Engines like Nextag or Yahoo Shopping collect product data from various online retailers and compare the prices of the same products across different stores. They offer users the ability to see how much they can save by purchasing the same item elsewhere.

What are Product Comparison Tools?

Product Comparison Tools like Google Shopping or Bing Shopping helps users compare products by displaying similar items on their platforms. They list the product features, prices, ratings, and reviews on a single page to help customers make well-informed decisions.

Why are Aggregators popular?

Aggregators bring multiple sources of data together in one place. This saves time for customers who are looking for a specific product or service. Aggregators offer a user-friendly interface that is easy to navigate, making it convenient for customers to compare options before making a purchase. They also offer greater visibility to small e-commerce retailers who don't have the marketing power of larger companies.

How do Aggregators make money?

Aggregators make money by charging online retailers for listing their products or services on their platforms, by charging commission fees based on sales made through the site, or by selling advertising slots on the platform.

Aggregators have become an integral part of online shopping in today's digital world. By bringing together data from different sources and presenting it to users in an easy-to-understand format, they make shopping more comfortable and efficient.

References:

  • O'Reilly – Data Science for Business
  • The Lean Startup by Eric Ries
  • Building Web Reputation Systems by F. Randall Farmer & Bryce Glass
  • Business Model Generation by Alexander Osterwalder & Yves Pigneur
  • SEO Fitness Workbook: 2019 Edition by Jason McDonald
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