As digital marketers, we're always on the lookout for ways to save time while still creating high-quality content that resonates with our audience. One tool that can help us achieve this goal is aggregated content. In this post, we'll explore what aggregated content is, how it can benefit your marketing efforts, and answer some of the most popular questions about this topic.
What is Aggregated Content?
Aggregated content refers to the practice of curating and compiling existing content from different sources into a single piece. This could include blog posts, social media updates, videos, podcasts, and more. The goal of creating aggregated content is to provide your audience with a comprehensive resource that brings together relevant information on a particular topic.
How Can Aggregated Content Benefit Your Marketing Efforts?
Aggregated content can offer several benefits to your marketing efforts, including:
- Increased Efficiency: By compiling existing content instead of creating new content from scratch, you can save time and resources.
- Improved SEO: When you compile content from different sources, you're also bringing together different perspectives and keywords related to your topic. This can help improve your website's SEO by providing more relevant information on a particular topic.
- Expanded Reach: When you share your aggregated content online (e.g., social media), you're reaching a broader audience than just your website visitors.
- Enhanced Authority: By curating and compiling high-quality content from various sources, you're positioning yourself as an expert in your field.
How Can You Create Aggregated Content?
Creating aggregated content requires several steps:
- Determine Your Topic: Choose a topic that's relevant to your audience and aligns with your brand messaging.
- Gather Your Sources: Find existing content related to your topic from credible sources such as blogs, news sites, social media, and other industry experts.
- Curate and Compile: Review the content you've gathered and select the best pieces. Arrange them in a logical order and provide commentary or context around each piece.
- Publish and Promote: Publish your aggregated content on your website or blog and share it on social media, email marketing campaigns, and other digital channels.
What are Some Best Practices for Aggregated Content?
To ensure your aggregated content is successful, here are some best practices to follow:
- Ensure Quality: Only include high-quality content from credible sources.
- Provide Context: Add commentary or context around each piece of content to help your audience understand why it's relevant to the overall topic.
- Give Credit: Always give credit to the original source of the content you're using.
- Keep it Fresh: Update your aggregated content regularly to ensure it remains relevant.
- Promote Widely: Share your aggregated content on multiple digital channels to reach a broader audience.
What are Some Examples of Successful Aggregated Content?
Here are some examples of successful aggregated content:
How Can You Measure the Success of Your Aggregated Content?
You can measure the success of your aggregated content by tracking metrics such as:
By monitoring these metrics, you can see how your aggregated content is performing and make any necessary adjustments to improve its effectiveness.
References:
- Schaefer, M. W. (2014). The Content Code: Six essential strategies for igniting your content, your marketing, and your business. Mark W. Schaefer.
- Handley, A., & Chapman, C. C. (2018). Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. John Wiley & Sons.
- Pulizzi, J. (2015). Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. McGraw Hill Professional.
- Ashdown, K., & Potts, J. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing. Kogan Page Publishers.
- Scott, D. M. (2017). The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons.
