Are you familiar with Advertising Video on Demand (AVOD)? It is a type of streaming service revenue model that allows users to watch videos for free while advertisers show ads before, during, or after the content. AVOD is a great example of video monetization, an effective way to generate income from video content. In this post, we will answer the six most popular questions about AVOD.
OTT stands for Over-the-Top, which refers to streaming services delivered over the internet. OTT advertising is an ad placement method in which ads are shown on a streaming platform like AVOD. AVOD relies on OTT advertising as its primary revenue source.
Programmatic advertising is an automated process of buying and selling ad space through an auction in real-time. It helps advertisers target niche audiences more effectively. Programmatic advertising applies to AVOD because it helps advertisers place their ads in front of the right audience.
The subscription-based video on demand (SVOD) model requires users to pay a monthly or annual fee for access to exclusive content. In contrast, AVOD provides free access to videos while displaying ads. While SVOD generates revenue from subscribers only, AVOD earns money from both advertisements and viewership.
Yes! Although subscription-based streaming services like Netflix and Disney+ don't show ads, they also don't offer free content. With AVOD's unique revenue model, users can enjoy free content while advertisers reach their target audience.
Businesses can leverage AVOD by placing their ads before, during, or after the content that their target audience is watching. Programmatic advertising can be useful here to ensure that ads are shown to the right viewers.
AVOD offers benefits to both viewers and advertisers. Viewers get access to a wide range of content for free, while advertisers can reach their target audiences more effectively, with the added benefit of measuring and analyzing their ad's performance.
