Understanding  Ad Positioning

Ad positioning refers to the placement of advertisements on a webpage or within a mobile application. It involves selecting the most strategic locations on a page or screen to ensure maximum visibility and impact for your ad. In this post, we will answer some popular questions about ad positioning.

What is Ad Placement?

Ad placement refers to the location where an ad appears on a webpage or within a mobile app. The position of an ad has a significant impact on its performance and determines whether or not it will be seen by the target audience.

What are Targeting Options?

Targeting options are a set of criteria that advertisers use to define their target audience. They include demographic information such as age, gender, and location, as well as interests and behaviors which allow advertisers to reach specific customers who are most likely to engage with their ads.

How does Keyword Bidding affect Ad Positioning?

Keyword bidding is the process by which advertisers bid on keywords that they want to show their ads for. Advertisers compete against each other in real-time auctions, with the highest bidder getting their ad displayed in the top positions on search engines and websites.

How can I create an effective Ad Positioning Strategy?

An effective ad positioning strategy involves identifying your target audience and choosing the most strategic placement for your ad. This may mean experimenting with different types of ads, targeting options, and bidding strategies until you find what works best for your business.

What is Top vs Side Placement?

Top placement refers to ads that appear at the top of a webpage, while side placement refers to ads that appear along the side or bottom of a webpage. Top placement is generally considered more visible and therefore more effective for advertisers.

Tips for Top Placement

  • Choose high-traffic pages where your ad will be seen by many people
  • Make sure your ad is visually appealing and stands out from other content on the page
  • Use targeting options to reach specific audiences who are most likely to engage with your ad

Tips for Side Placement

  • Experiment with different sizes and formats to find what works best for your business
  • Use targeting options to reach customers who are most likely to be interested in your products or services
  • Consider using retargeting ads to show ads to customers who have already shown interest in your business


  1. "Digital Advertising: Past, Present, and Future" by Gabriela Taylor
  2. "The Art of Digital Marketing" by Ian Dodson
  3. "The New Rules of Marketing and PR" by David Meerman Scott
  4. "Social Media Marketing All-in-One For Dummies" by Jan Zimmerman and Deborah Ng
  5. "AdWords Workbook: 2018 Edition" by Jason McDonald
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