Ad position is a term commonly used in digital advertising to describe the location of an advertisement on a web page. It refers to where an ad gets placed and how visible it is.
There are several types of ad positions, including:
The placement of an ad can have significant impacts on its performance. For example, ads appearing at top-of-page usually get better exposure and attract more attention than those located below-the-fold.
Programmatic advertising refers to using software or algorithms for buying and selling online ads rather than doing it manually. It typically relies on real-time bidding auctions to determine which advertiser wins each impression available for sale based on factors like targeting, bid management criteria etc.
Bid management technology allows advertisers to place bids (usually CPC) automatically against their competition so they can show up higher in search engines results pages (SERPs). Typically with larger budgets this will spend over other smaller competitors allowing you better positioning by default when there is potential traffic driving keywords triggered
How do marketers optimize Ad Positions through User Behavior Data?
Marketers use user behavior data collectively known as Artificial Intelligence along with predictive analytics techniques often referred as machine learning products in order help forecast audience engagement levels optimizing their reach frequencies generating higher click-through rates
