If you are in the advertising industry, you must have heard of the term "Ad call." It is a term that refers to the process of a publisher's ad server calling the advertiser's ad server to request an advertisement to be displayed on their site. In simpler terms, it is an invitation for an ad to be displayed on a website. In this post, we will delve deeper into the world of Ad calls and explore the most popular questions about them.
Ad Call Metrics are performance indicators that measure how well an ad is performing. These metrics include click-through rate (CTR), viewability rate, engagement rates, and conversion rates. CTR indicates how frequently people click on an advertisement. Viewability rate measures how many times an ad was displayed on a webpage and viewed by someone. Engagement rates show how effectively an ad engages its audience or viewers. Conversion rates represent how many people clicked on an ad and then performed a desired action.
Ad Call Frequency means the number of times an ad is called or requested to be displayed on a website during a specific period. It is important not to overdo it with how often your ads are being displayed because too much frequency can lead to "ad fatigue", meaning people will start getting annoyed by seeing the same ads repeatedly.
Ad Call Logs contain information about every ad call request made by the publisher's ad server. This vital information includes data such as timestamps, response time, cookie IDs, device information, geo-location data, etc.
Ad Call Attribution provides insight into which channel or platform led to the conversion of your ads. It allows you to track which ads were most effective in attracting potential customers and making them convert.
Ad Call Tracking is the process of monitoring and analyzing every ad call made during an advertising campaign. It involves reviewing ad call logs to track performance, identify issues, and optimize campaigns. This data can be used to make informed decisions about adjustments that need to be made to the campaign.
Ad Calls do not directly affect SEO. However, they can indirectly affect it by impacting the user experience of a website. Excessive or poorly targeted ad calls can lead to slower page load times and less engaging user experiences, which can lead to lower SEO rankings.
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