Are you tired of spending countless hours and resources on generating leads only for them to fall through the cracks? The answer may lie in activation - the process of turning leads into engaged, paying customers. In this post, we'll explore the ins and outs of activation and how it can help boost your business.

What is Activation?

Activation is the process of converting a lead into a customer by engaging them with your brand and product. This involves guiding them through onboarding, nurturing them with email marketing, and ultimately making a sale. Activation is an essential part of the sales funnel, as it bridges the gap between lead generation and revenue.

Why is Activation Important?

Without activation, leads are just numbers on a spreadsheet. By activating your leads, you're able to create a relationship with them that can lead to long-term customer loyalty. This not only increases your revenue but also helps build a sustainable business model.

How Do You Activate Leads?

Activation begins with onboarding, which involves teaching your leads about your product or service and how it can benefit them. From there, you can use email marketing to nurture them and keep them engaged. Finally, you can close the deal with a well-timed sales pitch.

What Are Some Best Practices for Activation?

Some best practices for activation include personalization, timing, and value proposition. Personalization involves tailoring your messaging to each individual lead based on their behavior and interests. Timing involves sending messages at the right time for each lead based on their place in the sales funnel. Value proposition involves highlighting the unique benefits of your product or service that will resonate with each lead.

How Can You Measure Activation?

Measuring activation involves tracking metrics such as conversion rates, engagement rates, and churn rates. Conversion rates measure how many leads become customers, engagement rates measure how active customers are with your brand after activation, and churn rates measure how many customers stop using your product or service.

How Can You Improve Activation?

To improve activation, you can focus on optimizing your onboarding process, creating more targeted email campaigns, and refining your sales pitch. Additionally, you can use customer feedback to identify pain points and make improvements that will increase customer engagement.

At the end of the day, activation is all about creating meaningful connections with your leads and turning them into loyal customers. By following best practices and measuring your success, you can unlock the power of activation for your business.


  1. "Hooked: How to Build Habit-Forming Products" by Nir Eyal
  2. "The Lean Startup" by Eric Ries
  3. "Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue" by Nick Mehta
  4. "Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad White
  5. "Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of" by Aaron Ross and Marylou Tyler
Copyright © 2023 . All rights reserved.